Charting Impact
Where creativity, culture, and technology converge to shape progress and meaning.
Every project begins with a question: How can creativity, culture, and technology work together to create value?
This page gathers the outcomes—stories, systems, and collaborations—that turn that question into true progress.
From creative leadership and AI frameworks to storytelling and cultural integration, each example reflects a belief that impact isn’t measured by scale alone, but by the clarity and connection it creates.
The Professional Hemisphere
Systems, strategies, and creative frameworks that have transformed ideas into measurable outcomes including:
AEO Audit Framework
Outcome: Benchmarked and diagnosed content performance across multiple frontier models using an analysis model that converts technical data into actionable growth plans, enhancing discoverability and helping brands get found by AI.Trade Show Targeting
Outcome: Built an AI-powered account-based marketing system that combined automated research with personalized messaging, enabling sales teams to deliver handcrafted outreach at scale and strengthen post-event engagement.Content Creation Blueprint
Outcome: Reverse-engineered top-performing blog posts and leveraged the successful elements to build a repeatable content production blueprint that cut development time by 50% or more while featuring quality-enhancing factors.
Voice Codex
Outcome: Developed a flipped interaction prompting method that enabled AI to conduct interviews, analyze writing samples, and interpret creative preferences for an individual, resulting in a 41-page style guide that authentically replicates voice across professional, creative, and narrative applications.
AI Video Systems
Outcome: Turned a new AI video workflow into a viral mini-series within 24 hours, generating 10,000+ views and showcasing how creative direction combined with intelligent automation can transform an idea into tangible, immediate impact.
Loop Marketing Coach
Outcome: Developed a custom GPT Marketing Coach that applied HubSpot’s Loop Marketing Playbook through a tailored AI interface, integrating a prompt library and AEO best practices to transform static marketing principles into an adaptive, on-demand assistant for strategy, campaigns, and client execution.
Client Proofing Engine
Outcome: Built a custom GPT trained on client guidelines, preferences, prior edits, and call transcripts to capture quality expectations. The tool validates all outgoing content for voice, tone, accuracy, and compliance before delivery, ensuring consistent, high-quality output across teams through a scalable pass-or-adjust workflow.
Executive Assistant System
Outcome: Built a custom AI executive assistant modeled on personal workflows, brand voice, and strategic goals. Informed by deep research into individual methods and values, the system runs on parallel LLM models to manage personal and professional projects, accelerating goal execution and keeping all output aligned with authentic style and intent.
The Human Hemisphere
Creativity’s reach doesn’t end in the workspace. Beyond metrics and models lie the impacts that endure—the people, stories, and communities shaped by these systems—which include:
Creative Writing and Storycraft
Outcome: Recognized for award-winning creative writing and currently completing two novels that explore themes of meaning, identity, and transformation. This work reflects a lifelong commitment to using story as a lens for understanding the human experience.Cultural Integration
Outcome: Designed systems and processes that promote the successful navigation of cultural transitions, informed by firsthand experience relocating to Portugal. These frameworks help drive adaptability, clarity, and purpose, transforming cross-cultural challenges into opportunities for growth and connection.
Youth Exchange
Outcome: Mentored and supported both outbound and inbound Rotary Youth Exchange students through programs designed to foster cultural understanding, leadership, and self-discovery. Participants describe lasting gains in confidence, adaptability, and perspective that lead to global citizenship.Human-Centered AI Systems
Outcome: Designed AI systems that improve daily life by helping individuals build healthier habits, strengthen financial awareness, and maintain creative balance. Through intentional prompt design and adaptive feedback loops, these tools demonstrate how technology can reinforce human wellbeing, self-direction, and sustainable personal growth.