A Formula 1 car rounding the Casino curve at the Monaco Grand Prix, Monte Carlo
A framework

The Highway Metaphor

How teams merge into AI at their own speed — no panic.

Everyone's getting on the same road. The only question is, do you know how to drive?

Learning to use AI is a lot like learning to drive. Nobody is born knowing how. You start in an empty parking lot, both hands on the wheel, a little afraid of the gas. And then one day you're merging onto the highway with everyone else.

That merge is the part people dread. The traffic doesn't slow down so you can ease in. You find your gap, match the speed of the lane, and go. Some people floor it. Some freeze on the on-ramp, waiting for an opening that never comes. Neither one is the right choice.

But a highway has a catch. You're sharing it. Every other car out there is part of whether you make it home: the driver doing eighty who never learned to merge, the one who panics at every on-ramp, the one who drives like the rules don't apply. Their not-knowing becomes your problem.

The best shot any of us has at getting where we're going, all of us together, is for everybody to actually be good at this. Not a handful of experts in the fast lane while everyone else white-knuckles the shoulder. Calm. Proficient. Reading the traffic. A road only works when most of the people on it know how to drive.

AI is the same. We're all merging onto it whether we feel ready or not, and our odds — as teams, as companies, as a whole culture working this out in real time — come down to how many of us learn to drive instead of just hoping the other cars get out of the way.

So I guess that makes me a driving instructor. That's the work. Not racing ahead, but helping people find the gap, match the speed, and merge, at whatever pace gets them safely onto the road. Because we all get where we're going faster when nobody's afraid to drive.

If your team's stuck on the on-ramp, that's what I help with.