On day 100 of this experiment, it seems fitting to show this new Heineken advertisement. It’s a brilliant ad because it speaks to the things that separate us, as well as the things that bring us together, and it does so in a very intelligent sequence.
By overlaying divisiveness with personal engagement in segment after segment, we can all see the impacts we have in our day-to-day interactions.
Hopefully this one will leave you with a sense of quality. After all, what you take in is what you’ll spit back out. Quality in, Quality out.