In my view, good writing is the ability to take a given topic, figure out how it fits within an overall narrative, and then feed that narrative to a particular target audience using sentences that are appetizing and digestible. Good writing should make readers hungry to act.
In business, this means identifying and defining your buyer personas, figuring out where they’re at on the buyer’s journey, developing a plan to move them through that journey, and then executing the plan. In business, the narrative needs to achieve goals and objectives.